You can find residential listings on Facebook that have good photos of furnished houses, but they look nothing like what you imagined when you visit them. Real estate photos are not always trustworthy—buyers know this and so do the sellers.
Photographs in listings can never tell you about the community, neighborhood vibe, or even the quality of construction.
But sellers need to show the property to prospective buyers and highlight the best features of the property they are trying to sell. And there is no better way to do this than through video.
By choosing real-estate video marketing, you can increase your brand reach and conversions.
Video marketing is becoming more and more popular, and a well-made video can help you meet your business goals.
Whether you plan a smartphone tour or aerial footage obtained with a drone, videos can make a big difference to both buyers and sellers.
Real estate agents who have been putting off investing in high-quality videos to promote properties, there is no time like the present to start. It’s the best time to beat your competition who are still catching up to the video trend.
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Why Is Video Marketing Essential for The Real Estate Business?
Real estate is all about trust and intuition, and a personal video may make you appear more personable, enhancing your customers’ trust in you.
With an interactive real estate video, you can convey your story to your customers directly: What made you want to pursue real estate, how you started your company, what are your favorite aspects of the industry, and so on.
Video marketing statistics show that video marketers receive 66% more quality leads and a 54% boost in brand recognition every year. At the same time, marketers who use video will see a roughly 50% increase in income compared to those who do not.
● Establishes brand presence
In order to establish your distinct identity and why people should choose you as their “go-to” agent, you should focus on creating your own unique branding in real estate right from the start.
When done right, video marketing may be a fantastic way to establish your own brand.
Unlike text and photographs, video allows you to express yourself in front of potential customers and sellers. Use this to your advantage to build your presence in the competitive market.
Customer testimonials, live-action, personalized videos, etc., are the best way to go about it. But remember, any type of video content should begin with an effective introduction and end with a good CTA.
● Improves Search Engine Rankings
Today, video is the most popular way to get information. YouTube is the most popular search engine in the world, so you’ll need to develop content that people will find in local search results.
Most agents are unaware that video marketing can increase their brand’s visibility on Facebook and YouTube. Begin by making films that focus on local market expertise, since they will rank for all long-tail hyper-local keywords.
For market overviews, video marketing allows you to concentrate on covering neighborhoods and smaller locations.
● Increases conversion rate
Your conversion rate is one of the most essential KPIs to measure in digital marketing. Your bottom line will slowly diminish if your landing pages, videos, and emails do not generate click-throughs that lead to clients.
You’ve spent so much money on promotion, marketing, and company expenditures that by the time you close a transaction, your commission is drained.
As a result, begin incorporating video marketing into your online prospecting efforts.
● Boosts business
When done right, video can be an exciting tool for driving your own brand. It also aids in generating social evidence and the development of trust among potential buyers and sellers.
Real estate video not only increases the number of people who see your listing through search engine optimization but also increases organic traffic through social media.
All big real estate businesses have updated their web portals to feature video since it effectively engages consumers.
Top 6 Video Marketing Ideas
1. Property video tours
Property tour videos are immensely effective for your video marketing purpose. You can create high-end virtual video tours for your potential buyers or record personal tours. Your smartphones come in handy, where you can walk through the open house or site explaining, showing them the property, and capturing their real reactions.
2. Customer testimonial videos
Make it a practice to request short interviews from your customers at key times in their purchasing journey; when they make an offer when they close, and six months afterward. You do not have to worry about video quality. You can easilycreate real estate marketingvideos using an online tool available for final touches. Remember, customer testimonials are the best marketing strategy, and combining them with video marketing increases the odds.
3. Property listing videos
Listing videos are crucial when it comes to real estate video marketing. Your listing videos should, in fact, be your first focus. You may efficiently attract consumers at the top of the funnel and beyond by presenting your properties in beautiful, well-produced films. Real estate is a fiercely competitive industry, and agents should use every marketing technique at their disposal to get a competitive advantage.
4. Neighborhood video tour
Other than the property, buyers look for a good community. So, you need to make sure to create videos that display the neighborhood. Capture the weekday activity of the neighborhood.
5. Live streaming videos
Hold a live video session on social media to market a property or investment plan for commercial brokers with specialist clientele. Viewers can ask you questions on social media platforms like Facebook, YouTube, Instagram, and Twitter. In some situations, your whole network will receive a notification that you are broadcasting.
6. Social media videos
Posting real estate videos on social media to attract prospects who are just starting their search casts a wide net. Despite all the talk about how organic social media reach is dwindling, most social algorithms place a strong emphasis on video.
Conclusion
Many companies avoid video marketing thinking it’s too late, and this is where they just take a step back from excelling. When it comes to marketing, nothing is late. All you need to do is understand your audience and know what kind of content they are most interested in. Based on that, create a video marketing plan and make videos using your phone, online video editor, or editing application.
In the long term, video marketing pays off handsomely. Continue to make videos that people in your area love. Your primary objective should always be to establish trust and establish connections with the residents in your area.