Have you ever been looking at your website’s analytics and noticed that you were getting fewer visitors from Google than usual? If so, you might be experiencing a Google rankings drop on the search engine.
But don’t worry—this isn’t the end of the world, as you can do plenty of things to get your rankings back up. In this article, you will learn about:
- Checking your website for technical errors that could have caused the drop in rankings.
- Ensuring you are using the correct keywords and optimizing content accordingly.
- Ways on how SEOleverage can help raise your Google ranking.
Let’s look at some of them.
Table of Contents
Check Your Backlinks
When your Google rankings drop, one of the first things to check is your backlinks. Low-quality external links can hurt your organic search traffic and overall rankings.
Fortunately, you can take steps to check the quality of your backlinks. Likewise, you may address any issues before they become major problems by:
- Looking at the internal links pointing to your website.
- Ensure each link is relevant, up-to-date, and well-optimized for search engine optimization (SEO).
- Move on to external links and look for suspicious or spammy sites with poor-quality content.
Yet, if you don’t have the time or resources to do this yourself. In fact, there are services such as SEOLeverage that specialize in backlink management.
SEOLeverage has two options such as:
- Leverage Links. Provides 20 pre-screened links from guest posts and insertions monthly. Besides, it has monthly reporting for a one-off payment over two to four months.
- Link Service BASIC. Offers ten pre-screened links from guest posts and insertions monthly. Plus, it also has monthly reporting for a one-off payment over one to two months.
These services effectively improve the quality of your backlinks. At the same time, they also save time and energy in manually checking each link.
Check Google Search Console Data
Optimizing your website’s performance and visibility in search engines is an essential part of the process. One way to do this is by reviewing Google Search Console.
As such, your Google rankings can drop for many reasons, from website security issues to meta descriptions and tags needing to be set up appropriately. Therefore, paying attention to what Google is telling you and acting on its feedback is vital.
Google Search Console assists you in tracking and managing your website’s visibility in any search engine. It also provides insights into how Google views your site, including crawl errors and indexing issues. Likewise, you can access detailed reports about your link profile, giving you a better understanding of what aspects of your content are doing well or need improvement.
At SEOLeverage, they help people maximize their potential with their advanced analytics tools and a team of experienced professionals. Plus, they analyze every aspect of your website that could be causing a drop in rankings, allowing you to make precise improvements that will help boost them back up again.
Improve Your Meta Descriptions, Title Tags, and Headings
As your Google rankings have dropped, look at your meta description, title tag, and heading. These are all fundamental elements in helping to ensure you indexed your website or blog post correctly by search engines.
But if any of these are missing or outdated, it can lead to decreased rankings in search results. Despite that, you can still improve your Google ranking without spending extra money with the right strategy, tips, and tricks.
For example, SEOLeverage has an SEO Bootcamp program to help you in this process, as it includes:
- 1:1 onboarding with a dedicated account manager
- SEO strategist or specialist
- Definition of focus tasks every two weeks
- Fortnightly video with further context and tips
Other than that, ensure to do the following.
- Up to 160 characters. Ensure that you use long enough meta descriptions with more details and facts. Likewise, it must have higher semantic richness when writing them.
- Have relevant keywords. When writing titles and headings for blog posts or pages on your website, ensure that they contain keywords relevant to the topic. Doing so will let potential readers know what the content is about at first glance.
Using these strategies when crafting descriptions and titles can be vital to improving your ranking on Google’s SERPs (Search Engine Result Pages). Plus, with the help of SEOLeverage’s SEO Bootcamp program, you can start working towards improving your Google rankings in no time.
Lookout for Search Engine Crawlers
The decrease in organic search traffic and Google rankings dropped could be due to a Google crawl anomaly. Search engine crawlers read web pages and index them into search engine result pages (SERPs).
However, if the crawler cannot access your website, it won’t be able to index and rank your site correctly. So, to identify possible problems, you should analyze your website log files to check for logs about search engine crawlers and affected URLs.
Also, you can use Google Analytics or other search engine ranking tools to track the performance of your search engine result pages (SERP). Likewise, if you are having trouble figuring out why your Google rankings have dropped, then SEOLeverage can help.
SEOLeverage has a team of SEO experts who can analyze all aspects of your site and provide actionable insights on improving its visibility in SERPs. Plus, they also offer an extensive range of services, such as keyword research, link building, technical auditing, and more.
Conclusion
Getting Google rankings dropped doesn’t have to mean disaster for your business or website. You can also do plenty of things immediately to diagnose what has caused it and start getting those numbers back up again. Lastly, you can also book a call at SEOLeverage for extra help.