Despite the frequent challenge of showing restraint when shopping online, the evolution of online retail has provided a number of benefits to shoppers everywhere. In what felt like the most trying year in recent memory, the ability to shop from the safety of our homes is something no one took for granted. However, and probably surprising to no one, COVID-19 was not responsible for the increase in online shoppers. There were large amounts of growth in the e-commerce space long before pandemic restrictions swept the country. One year prior, in 2019, e-commerce contributed to nearly $3.5 trillion dollar’s worth of online sales, collected from nearly two billion people.
A good portion of the recent success that the e-commerce market has seen is a direct result of Amazon. Their influence cannot be overstated. Each month, their marketplace is visited by over 200 million unique users. With this many customers, you’d think it might be difficult for Amazon to meet the supply necessary. Think again. Nearly 13 million unique products are listed on Amazon, a majority of which aren’t even supplied by Amazon themselves. A great deal of these products are sold by third-party suppliers, ones that use Amazon’s platform to sell their goods.
Have you ever wondered what it might take to become one of those third-party merchants? If you’ve ever thought it’d take too much trouble to get started, you couldn’t be any more wrong. Becoming a registered merchant and listing your products on Amazon is relatively easy. The real challenge you’ll face is attempting to gain some sort of competitive advantage over other merchants on the platform selling similar products. The best way to increase your conversion rate and thus improve sales is through a carefully crafted product listing. Optimizing your product listing is the key to driving additional traffic to the listing and attracting prospective customers.
One method to creating the most optimized product listing is through keyword research. Amazon likely features a number of similar products to what you’re hoping to list. Do a few searches of some keywords or phrases that you think would lead you to your listing or similar listings. Compare the listings that you see at the top of your search to yours. Analyze the listing and see which keywords or phrases are used in high frequency and implement them into your listings. In addition to keyword research and implementation, another way to enhance your listings is through high-quality images and videos of your products. If your product has unique features that are better shown than described, be sure to do so in your included photos and videos. Any piece of relevant information that your customers would likely want to know about your product should be included in each listing.
While these are some great ideas to establish a basic understanding of what makes the most optimized Amazon product listings, you’ll ultimately be facing off against their search algorithm as well. A9 is responsible for directing Amazon users to products that fit their search queries. Seeing as though Amazon prefers to profit off their lenience toward third-party sellers on their platform, the algorithm prioritizes listings that are highly rated and frequently purchased. This algorithm is also sophisticated enough to decipher which listings provide users with the most unique and useful descriptions that can ease the buying process. As such, you should remember to remain diligent when crafting your product listings and doing your best to stand out. For more information on how you can gain a competitive advantage as an Amazon merchant, check out the featured resource below. Courtesy of Awesome Dynamic Tech Solutions.