Online marketing has many benefits, especially since the rise of the pandemic and the need for social distancing. Choose your words carefully, take the time to truly establish your value, and you can grow your brand and enrich your business, even with the restrictions in place. The following tips will show you how.
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Create A Personal Brand: Work On Your Online Persona
Your online persona needs to complement the products or services you offer. There are many ways to establish your voice, your tone, your approach, and your ethos. This is the first step to networking and finding leads because you want to ensure that you offer a consistent style of interaction with people. It’s also the starting point for developing other elements within your brand, like a logo, a website, and branded corporate gifts.
Get Social (But Be Careful)
Now that you know who you are and what you’re wanting to portray to people when you connect with them online, you can start to reach out. Social media is the easiest place to begin because it’s free to create an account and you can really get creative with your posts.
Make sure you understand the etiquette associated with each platform – you don’t want to make a mistake in the spotlight of attention. This means researching hashtags before you use them to make sure they’re relevant to what you’re posting about. It also means remaining respectful of everyone’s views and steering clear of controversy.
All Roads Lead To Rome – Choose Your “Rome”
“Rome” is the product or service you most want to promote, and this can change from one month to the next. For example, you might be running a special on a particular product because you want to clear old stock. For the duration of your sale period, “Rome” is that product, so all of your roads must lead there. If you are only selling via your website, your social media posts and your adverts must all lead back to the page on your site where visitors can make the purchase. Make the check-out process as easy as possible in order to increase your conversion rates.
Establish Your Value
While you undertake the process to establish your value when you create your brand voice, you will also need to go through this every time you have a new “Rome”. What is the unique benefit this product or service offers? Look beyond simply understanding what you offer and talk about how you’re going to make an element in your client’s life easier. Maybe they will have more free time, better health, lower stress levels; or maybe they’ll save money by using your service? Re-establish this every single time you promote a product.
Authenticity: Deliver What You Promised 100% Of The Time
Have you told your audience that you offer a hassle-free returns policy? Make sure it is hassle-free. If things go wrong during the process, work a little harder than you had planned to make it easier for the buyer. Authenticity in business means you are a brand that actually delivers on what you have said you offer. This has become a rare find for consumers, resulting in skepticism among buyers. Truly authentic brands don’t make outrageous claims, so if your marketing text seems less impressive, it’s probably because you’re making promises you really will deliver on.
Consistency is key in establishing a positive network for yourself in the online world. Keep working at it – digital networking in a long-term activity, not a short-term task.