Running an exhibition stand can often be a rewarding – and frustrating – experience. For some, it is either a case of things go completely right, or things go entirely wrong. The worst part is that it is not immediately obvious why things went wrong, which makes it challenging to make changes. Fortunately, there are methods that you can utilise to help minimise risk and guarantee the success of your exhibition booth!
Ask site management how high you can build your stand, and develop as high as you are allowed
It might seem a little strange to think vertically when it comes to designing your exhibition booth. After all, it does not seem like it would do much to get the point across. However, you would be surprised at how much height can impact the success of your booth. For example, if you run the only booth that took the time to build the stand as high as you possibly can, it is immediately recognisable compared to everything else.
Even better, you will be able to add certain aspects that other stands will not be able to do. An excellent example would be suspended props or even a rotating sign. Going the extra mile is more than worth the effort. Set your expectations high and think vertically!
The design of your banners matter much more than you might think
If you are the type to neglect the banners of your exhibition booth, chances are it is the main reason why you are not getting as many visitors as you might have expected. Many people can appreciate the effort that any exhibitor puts into the design of their banners. From the quality of the design itself to the use of different banner types such as rollerbanners, pop up banners, etc. can have a tremendous impact on how potential visitors approach your booth.
To put things into perspective, the clothing industry puts a lot of stock in the design, and the way that potential customers react to the design is very similar to the way a visitor would respond in an exhibition venue.
Too much information will turn off your customers
When you are trying to catch the attention of visitors, an overly complicated design will only hurt your chances. Limit the amount of text that you have on your banners or suspended props. While intense colours might get attention, if people are forced to read a paragraph, they will immediately look for another booth. While it might be a challenge to get your point across without the use of too much text, it would do your exhibition booth a lot of good to focus on simplicity.
Running an exhibition stand is all about ensuring that people are interested in your presentation the moment they step into your booth. Thinking vertically, focusing on the design of your banners and limiting the amount of text overall will go a very long way to giving your stand the attention that it deserves.
