The current returns policy you have could help you win or lose customers if you run an online business that ships products overseas. Recent studies have shown that ecommerce businesses can increase customer retention and loyalty by having a robust returns policy https://directfulfillmentusa.com/. This policy offers generous returns along with low shipping costs. You can make it easy for your customers to return items and offer low shipping costs. This will ultimately lead to higher customer satisfaction and increased orders.
Steadfast Buyers Get the Best Returns
Forester Research published a report recently on behalf of UPS that provides insight into how buyers behave when making purchases on your website. The report found that 81% want a simple process for returning items. The study also revealed that more than 80% of online shoppers will be loyal to businesses that offer a rewarding returns policy. Large online retailers like direct Fulfillment usa offer the most popular returns policies. They include return shipping, no restocking fees, and no questions about the return.
Inexpensive
As previously mentioned, active customers will purchase more products and ultimately earn more. Forester research shows that 79% of customers desire affordable shipping options. This is especially important for smaller online businesses. These businesses are often niche businesses that compete with large ecommerce companies. It is crucial that shipping options are reliable, fast, and competitively priced. Priority Mail flat-rate shipping is now available. This option is based on different zones (1-4), a fixed poundage limit, and dimension size. Smaller businesses can now offer cheap shipping to satisfy this large customer base.
Returns Management Figures
You should also consider the restocking fees, return shipping fees, and repackaging fees when creating your returns policy. According to the Forester study, 55% of online customers prefer that there are no or very few restocking fees for returns. The majority of online customers want their returns honored by the store, as it is often not the customer’s fault.
- About 65% of online returns reviewed during the study were initiated by the store, not the customer.
- It was 23% due to the online shop shipping the wrong product.
- It was 22% due to the item’s appearance upon arrival being significantly different from what it had been described in the description or online photo.
- 20% of all returns are initiated because of damaged or defective items received.
Smaller businesses have the option of offering generous returns at lower shipping rates, thanks to new flat rate shipping options. It is a smart decision to have a comprehensive returns management program that includes a flat-rate shipping option. This will help you retain your top customers and increase your profits.
