Once you have established your brand and its branding, you then need to think about how you will get your brand out there and seen by as many people as possible. There are many opportunities for promoting your brand that you should be certain not to miss, so you should read on to find out how to promote and advertise your company wherever you and your employees go.
Invest in Custom Trucker Hats
One of the best ways that you can promote your brand wherever you go and ensure that you never miss a marketing opportunity is to invest in wearable advertising. For instance, custom trucker hats can allow you, your employees, and faithful customers to wear your logo and slogan when they are out and about. This can help your brand to be noticed and connect with as many people as possible, people who may otherwise not have got to hear about your business. This can then encourage people to research your business further. It will also ensure that your customers know who your employees are and that they are easy to find and ask questions of. So, rather than believing the best advertising is paper or digital, you should make sure that wearable advertising, such as trucker hats, are part of your promotional plan.
Get Business Cards
Business cards are a great way to remind potential customers of your business long after you have had any interaction with them. By giving them a business card, your customers will be able to find the important details about your business when they need a company like yours, even if they cannot remember much about your company after all that time. Although you might believe that business cards are a little bit outdated, there are now digital business card options that allow you to exchange your details with other professionals and potential customers by using technology such as QR codes. This will then mean that you do not lose business simply because a possible customer cannot remember any details about your brand. You might want to hire a business card designer to ensure that these cards look professional and that they have your logo and slogan on them.
Design Great Packaging and Bags
If you already have loyal customers, then you have a great opportunity on your lap. You can make the most of their help; the best thing is that they won’t even know they are helping you. You can build on your customer base through the customers that you already have by designing great packaging and bags for your customers that they carry out wherever they go. This packaging should be vibrant and exciting so that it grabs the attention of passers-by and lets them know that you are in the area. This packaging should also have your logo and the name of your brand printed on it in a recognizable way so that possible customers instantly know where the people that they walk by have been shopping. This can then help to increase the amount of footfall into your business, especially if you have a brick-and-mortar store.
