The prominence of big data continues to take hold as many organizations have come to realize the effectiveness of their enterprise-decision has been improved as a result of it. Despite more and more of these advantages being discovered, organizations that are primarily ‘data-driven’ have seen a steady decrease. This is not a testament to big data, but rather the failure of these organizations to find any value out of their analyses. The data is only as good as the analysis and strategy developed as a result of it, which is where most organizations truly struggle.

Collecting this data is a tiresome process and getting nothing out of it is tough to swallow.  The organizations that have prioritized data-first initiatives investment into the right tools have found the most success. Of some of the best tools in the industry, one stands out in particular: Tableau.

Meaningful Visual Representation

All of the data that any organization collects is meant to provide insight through proper analysis. If this analysis is conducted correctly, it can provide businesses with unique sets of opportunities. Through the help of Tableau, this analysis is vastly improved. Analysis becomes much easier as a result of Tableau’s advanced visualization tools and capabilities. The data that organizations collect can be funneled through some of the visual tools offered to provide valuable insights. With a welcoming user interface, even the newest analyst on a team can find ways to meaningfully represent the data they’re working with through these tools.

Simplicity Meets Functionality

Despite their advantages, developing a data-driven strategy comes as a real struggle for many businesses. Simplistic analyses can fail from even the most minor inconvenience or oversight. Most analyses crumble as a result of conflicting data being integrated. This impacts all parts of an analysis, specifically the visualization. Through the tools offered by Tableau, however, organizations have a much easier time avoiding any confusion. This is made possible through the user interface that Tableau has developed. Adjusting data has never been easier, which allows even the most unknowledgeable to have an easy time both identifying and interpreting the trends these analyses bring to light.

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The Data Keeps Coming

While its user interface allows for more unique insight opportunities, the data network that Tableau remains connected to is unmatchable. Google, SAP, Oracle, Azure, Splunk and more are all included, meaning Tableau is acquiring data from some of the largest organizations in the world. Remaining this interconnected allows organizations the ability to utilize more data which can lead to an easier time identifying trends developing throughout the world. For organizations looking to make a global impact, this has proven to be a huge advantage.

Now more than ever, the value that data-driven analysis provides organizations cannot be overlooked. Through proper collection, analysis, interpretation and application, organizations have a unique opportunity to seize. Through Tableau, seizing this opportunity becomes much easier. Tableau’s streamlined data visualization tools, its simplified interface and its connected network give organizations a unique opportunity to seize a true competitive advantage in their industry.

Author Bio:  Anne Fernandez – Anne joined Accelebrate in January 2010 to manage trainers, write content for the website, implement SEO, and manage Accelebrate’s digital marking initiatives. In addition, she helps to recruit trainers for Accelebrate’s Tableau Training Programs and works on various projects to promote the business.