If you’re running a business, it’s essential that you know how to get more reviews from clients. Reviews can be beneficial for your business, but not everyone has time to leave reviews. Knowing all the tricks to obtain more relevant reviews will make sure that your business attracts more customers and clients. This article will cover the 5 tips your business should follow to get more client reviews.
Why Are Reviews From Clients So Critical?
Reviews have become crucial for businesses because many customers and clients are now placing higher importance on word of mouth. While this usually comes from family and friends, it can also come from trustworthy reviews.
Honest and positive reviews from noteworthy clients build trust and credibility for your business. This can encourage other interested clients to strongly consider working with you.
Reviews also do a great job of increasing the visibility of your business on online directories and search engines. This makes search engines more likely to recommend you when clients search for keywords related to your business.
5 Tips To Get More Reviews From Clients
1.Identify The Best Time In Their Customer Journey To Ask Them About Their Experience
You will need to identify the best moment to ask clients for reviews to ensure you get a positive review. Usual business relationships can go in different directions, so it is important to point out the best possible time.
Asking for a review at the wrong moment could lead to a negative review even though you had a lot of positive experiences with the client.
Some of the best moments to ask for reviews include when they repurchase a product, mention you on a social media post, or experience success or satisfaction with your product.
2. Start With Asking Open-Ended Questions
Another important thing you should consider is how you ask clients for reviews. You shouldn’t just ask them directly and plainly for a customer review. You should initiate a conversation and then use an open-ended question to begin the whole process.
You can ask questions like “How are you liking the experience?” or “Are you interested in making another purchase?” can start a worthwhile conversation and gauge their level of satisfaction.
This allows you to obtain customer feedback while also getting a good sense of how their experience is with your business. If they respond negatively to your open-ended questions, avoiding asking them for reviews would be best since it may bother them even more.
3. Make Sure That The Process Of Creating A Review Is Quick And Easy
You will want to make the review process as quick and as easy as possible for your clients. Having any point of friction or inconvenience will discourage clients who would have wanted to provide positive feedback for your business.
Be efficient with the questions you want to ask so that all the feedback they will give will be necessary and relevant to your business and other potential clients.
You can make things even easier for them by immediately letting them know how long it will take or how many questions you will ask. This puts them at ease and can encourage them to write a positive review.
4. Offer Enticing Incentives To Those That Place Reviews
Offering enticing incentives is one of the best ways to obtain more reviews from clients. These can include discounts, coupon codes, raffle entries, gift cards, and free items.
Whatever incentives you can provide will depend on your business type. It is important that you make it immediately clear that you are offering incentives to those clients that review you.
If you have a B2B business, you can offer other types of incentives to clients like free publicity, free content, or discounts for future services. You can even offer to create testimonial videos if they are willing to be in front of the camera.
5. Send Thoughtful Responses To All Types Of Reviews
Another great way you can get more reviews from clients is by engaging with everyone who has already written reviews in the past. Clients will feel more encouraged to write a review when they have seen that the business replies and acknowledges the feedback.
You would want your replies to sound as natural as possible. Responses should ideally be personalised and worded uniquely so clients won’t just think it’s an automated response.
When clients see that you regularly respond to all types of reviews, it gives them the impression that you truly care about improving your business. This can push them further to write a review because they can see that you truly care about what each customer has to say, whether it’s negative or positive.
Hopefully, you get more client reviews once you follow these 5 tips. Having a lot of reviews for your business is a great way for you to reach even more potential clients in the future.