With more than one billion daily active users and about two million businesses connecting with people on Instagram every day, the platform is the perfect place to promote your brand.
Instagram offers a bunch of business-specific features that make marketing on the platform even more appealing. However, it can be a lot to keep track of, especially if you are a newcomer to this social network. The good news is that despite the many moving pieces, attracting followers and winning over new customers on Instagram is easier than ever. It all comes down to having a well-thought-out strategy.
In this post, we’re offering 4 simple tips that will help you learn how to master Instagram for business.
Table of Contents
Create a Great Profile
When it comes to your Instagram profile, you only have 150 characters at your disposal. Be sure to use them wisely and instead of trying to fit everything you offer or do in the bio section, focus on your most important USP or your next big thing – a product launch, promotion, or event.
In addition, make sure to update the link in your bio section frequently since it’s the only clickable link you have. Instead of using it to simply link to your site, consider linking to app downloads, event registrations, or even directly to purchases.
If you have a business profile, you’ll also be able to add a phone number to your bio and get access to valuable analytics data that can help you see which tactics in your Instagram marketing strategy work.
Use an Instagram Growth Service
Growing your Instagram following manually is quite time-consuming. If you want to get a large number of followers, you will have to spend a few hours a day reaching out to the right people and boosting engagement. But, of course, running an Instagram business account is not the only aspect of your job. For this reason, it’s essential to invest in an Instagram growth service.
However, you will need to be careful when choosing which growth service you are going to use. If you make a Google search, you will get a number of tools that promise organic growth, but there are also many agencies that will get you tons of fake followers and, as a result, have you banned from the platform. If you’re not sure where to start, check out this Path Social review to get an idea of what you should look for in an Instagram growth service.
Focus on Creating Quality Content
When it comes to social media content, the first rule of thumb is: don’t be too promotional. In other words, your focus should not be on the products you offer, but on how they can improve your cusimgtomers’ lives and/or solve their problems. You can also take your followers behind the scenes to show the process of making your products and your company culture, or simply share some how-tos and tips.
Research has shown that carousel posts have the highest engagement rate (1.94%) followed by images (1.74%), and videos (1.45%).
Besides adding value to your customers’ lives, you also need to make sure you look well while doing it. Always keep in mind that your most important asset on this platform is high-quality, eye-catching visual content.
Don’t forget that it is absolutely essential to post at the times when your audience is most likely engaged. Research has found that the best times to post are during weekdays around 11 a.m. (central time).
Work With Influencers
Many of the brands on Instagram have already used ads for promotion, so it’s time to try something new and fresh. These days, influencer marketing is extremely popular because of its more organic and individual approach.
According to the Influencer Marketing Hub, the influencer marketing industry is expected to reach $16.4 billion in 2022. In addition, the majority of brands choose Instagram as their preferred channel for influencer marketing campaigns, despite it having fewer monthly active users than Facebook.
Influencer marketing is affordable and can be a great way to ensure a steady stream of unique and creative content for your brand. It can help you build a greater following, boost engagement, increase brand recognition, etc.
Final Thoughts
These 4 tips should be enough to help you create an effective Instagram marketing strategy but they’re just the tip of the iceberg. Don’t be afraid to experiment and test other formats on the platform, such as Instagram ads, reels, and IGTV. If you notice that something is working, be sure to take a look at your data so that you can understand why, and make it a permanent part of your strategy.