Workplace culture is the social operating system that influences how your employees work with each other and your customers. It is a compilation of attitudes, beliefs, and behaviors that directly affect employee engagement and motivation, and product and customer service quality in a workplace.
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But where exactly is the workplace today?
Due to the pandemic, the traditional center for creating culture, the office, no longer exists as we know it. Company leaders no longer have the chance to share their organization’s narrative through informal chats at the coffee station. With remote and hybrid work, the workplace has changed, and so has its culture.
With that in mind, let’s see what new tools companies use to get their messages out and improve workplace culture.
#1 Use Virtual Event Platforms For More Effortless Engagement Of Employees And Customers
Events have always been an excellent way for the workforce to come together, learn something new, commemorate a milestone or celebrate their successes. And since it is not always feasible to bring people into the same room, virtual events have become an indispensable way for getting employees together during a time of deep disconnect.
As a result, virtual event platforms are essential software for 2022 and beyond. Whether through video campaigns, virtual fun team-building games, or insightful talks, employee engagement is at the forefront on these occasions, with no employee left behind.
Furthermore, virtual event platforms can also help companies keep their customers engaged. They are a fantastic tool for promoting inclusivity, offering customers networking opportunities, and expanding the audience by organizing everything – from product launches to virtual trade shows.
#2 (Re)Connect People To The Company’s Purpose
Connecting employees to a purpose is a tangible way to improve company culture. Without a sense of purpose, it is almost impossible to identify the things you want to do, like make an impact, help others, or change the world.
As a result, you can be more successful at recruiting and keeping your workforce by ensuring your organization’s purpose is well defined and tied to your employee value proposition and social good. With that in mind, identifying purpose during the hiring process is an excellent strategy. Attracting the right talent can be more successful when you find people who recognize, identify themselves, and believe in your company’s goals.
Furthermore, help current employees see how their work contributes to your organization’s purpose by communicating it clearly and often. When employees see reminders of their organization’s purpose throughout the workplace, they are more likely to believe their company inspires employees to work towards a common goal. Connecting both current and potential employees to your organization’s purpose is a critical step to improve workplace culture.
Ultimately, do not forget your customers. Be sure to always find unique ways to articulate the difference your organization makes and be specific on how it serves them and others.
#3 Encourage Wellness On All Levels
Wellness has been a buzzword in recent years. And more and more company leaders recognize it as a critical part of any thriving workplace culture. However, even though mental health was prioritized during the Covid-19 pandemic, 50% of employees in 2021 believed work itself has become too stressful. For many of them, stress and burnout came from busier days, the pressure of working toward a promotion or raise, managing high turnover, and juggling multiple projects at once.
So how can companies boost wellness in a better, more structured way? Topping the list remain the well-known aspects: connecting with others, being prepared, getting enough rest, calming the mind, getting outside, moving, giving back, and finding mental focus. Furthermore, experienced company leaders are increasingly interested in motivating their employees to set personal goals. That is an excellent way to achieve long-term wellness while keeping anxiety under control and motivation high.
Ultimately, leveraging technology offers another critical opportunity in this area. Creating a company’s wellness programs and enabling people to access them in their own time is a fantastic way to achieve a more flexible and structured approach to employee well-being.
Bottom line
The tools we put together in this article are a good recipe for building an engaged and thriving team and improving the overall company culture. However, before deploying them, make sure you first identify indicators of cultural failure in your organization. It may come in the form of a lack of innovation or client-centricity or a lack of collaboration, accountability, and productivity.
Doing this culture check will help you learn what is happening in your organization and assist you in choosing which tools are best to use first. Whatever the situation, if you want to improve psychological safety, boost morale, and act on burnout, we encourage you to welcome these tools with open arms into your organization.